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October 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 89% marketers cite email as their primary channel for lead generation ( source ). That brings us to the end of this month’s B2B Blog Post Round-Up.

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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Key Takeaways.

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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! Behavioral data : popular pages on your site, top-performing assets, and favorite channels. Be intentional about dropping campaigns or channels where you saw limited engagement with your ideal customer.

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Top Lead Generation Statistics for 2018

Zoominfo

42% of organizations believe email is one of their most effective lead generation channels ( source ). 81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ). Lead Generation.

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10 Recruiting Blogs to Bookmark Today

Zoominfo

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Recommended reading: 4 Ways to Recruit Passive Candidates in 2018.

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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Today’s blog post is for you. To learn how to create detailed candidate personas, read the following blog post: Job Candidate Personas: A Guide for Recruiters. Mistake #5: You stick to a narrow set of candidate sourcing channels. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog.

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SEM Paid Search Leads in Advertisers Media Spend

SalesFuel

Which Marketing Channels Should Your Client be Using? of budgets are allocated to digital channels and the remaining 42.9% goes to traditional channels. But which channel rules the roost? Multichannel Marketer says that this is the breakdown of percentage of budget per digital marketing channel: Search ads: 13.6%