How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot Sales
MAY 19, 2020
For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. Need convincing?
Let's personalize your content