Sales and Marketing Management

APRIL 24, 2017

You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. The first two forces – dissatisfaction with the current solution and the pull of an alternative – are standard demand generation catalysts. Confused, you check out their site.

Hiring 189

Hiring B2B Demand Generation Agencies Demand Generation 189

Pointclear

AUGUST 18, 2015

When they start falling short on conversions or missing revenue, they simply treat the symptoms of a misaligned or broken lead-to-revenue process—more leads, more sales people, more technology. Invested in content generation. Did you improve conversions? Hired a social media marketer. Added an SDR team. Data quality.

Lead Rank 100

Lead Rank Lead Scoring Revenue Marketing Qualified Lead 100

Pointclear

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

SalesLoft

MARCH 9, 2016

Welcome to Day 2 Rainmaker 2016! In our organization, the Outbound SDR team reports to the Director of Sales Development, and the Inbound SDR team reports to the VP of Marketing and Demand Generation. 15% conversion (150 OB Accounts) and 13% conversion (75MM Accounts). 39% Inbound. 12% AE Sourced.

Top of Funnel 52

Top of Funnel Outbound Inbound Demand Generation Agencies 52

Zoominfo

FEBRUARY 26, 2018

SalesLoft offers a suite of sales engagement tools to help reps form better connections with their prospects, analyze their sales process, and much more. His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. 3. SalesLoft Blog.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

SalesLoft offers a suite of sales engagement tools to help reps form better connections with their prospects, analyze their sales process, and much more. His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. 3. SalesLoft Blog.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Sales Hacker

OCTOBER 7, 2021

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Alyssa is passionate about promoting personal and leadership development, fostering candid conversations, and creating a unique culture of vulnerability and inclusiveness.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130