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PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta

Sales Hacker

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect, every time, enabling personalization at scale, previously unthinkable. I mean, we ran our business as a services business for 10 years, obviously with an eye toward the P&L as you should, in some cases.

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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Among those who might be interested in your product/service, some won’t buy for a number of reasons. There are many sales leads out there.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Among those who might be interested in your product/service, some won’t buy for a number of reasons. There are many sales leads out there.