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It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. DemandGeneration/Lead Gen/Content Marketing/Nurturing. Incentives/Compensation. We’re officially into the fourth calendar quarter of the year.
To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Understand each others' pain and come to the center with insight generation which leads to demandgeneration rather than reactive servicing of demand.
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