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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.

Channels 259
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Why Your Marketing Plan Will Fail in 2015

SBI Growth

New tactics, content, channels and the next big ideas are on their list. For most marketing leaders, the annual planning cycle is upon us or will be soon. Your teams are most likely putting together their wish list for next year. You want to go into next year confident that you’ll contribute to the revenue goal.

Marketing 308
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Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights]

No More Cold Calling

Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. Everyone agrees that referrals are the best source of new business.

Referrals 177
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Sales Tips: How to Setup Your 2015 for Success

Customer Centric Selling

Sales Tips: How to Setup Your 2015 for Success. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. Still, other than those opportunities you bring with you, where will your 2015 business come from? Personal Income Requirement - what do you want to make in 2015?

Hoovers 94
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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. We’re officially into the fourth calendar quarter of the year. Customer Engagement.

Fashion 112
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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

This is in spite of the fact that most of it is created for sales and channel enablement purposes. A similarly scary statistic came from Docurated’s State of Sales Productivity 2015 study, which found that salespeople only spent 1/3 of their time actually selling. As much as 80% of marketing content goes unused by salespeople.