2014 Demand Generation Incentives 
SBI Growth
DECEMBER 19, 2013
He had been given an aggressive goal for 2014. I completely lost the battle on the 2014 revenue number” he said. “My For example, you may recognize that you have a massive demand generation problem. Let’s incent everyone to sell more new logo business” he said. The topic was his number. My boss gave in to the CFO.
Partners in Excellence
OCTOBER 27, 2014
Demand Generation/Lead Gen/Content Marketing/Nurturing. Incentives/Compensation. Those were the issues I saw a year ago, talking about the key issues for 2014. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Systems/Processes/Tools. Recruiting/Onboarding.
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