SBI Growth

SEPTEMBER 16, 2012

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Demand Generation Targets 267

SBI Growth

DECEMBER 1, 2012

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them. Buyer personas should be built by marketing in collaboration with sales.

Meeting 288

Meeting Ideal Customer Profile Buyer Persona Forecasting 288

SBI Growth

APRIL 1, 2013

If you missed Q1, you need a monster Q2 to save 2013. The solution to this problem is the Big Deal Review Tool. Download The Big Deal Review Tool. This offer expires on April 30 th , 2013. We publish an un-gated sales and marketing best practice daily. 41% of b2b sales organizations missed the Q1 revenue target.

Scale 317

Scale Quota B2B Negotiation 317

SBI Growth

NOVEMBER 16, 2012

Teams of Lead Development Reps (LDRs) are being built in Marketing to help fill the Sales pipeline with qualified leads. Typically, LDR compensation comes from one of these methods: Marketing reallocates budgeted funds. For example, Marketing may take money from ineffective trade show spending. This is an emerging best practice.

Compensation 267

Compensation Hiring Marketing Trade Show 267

SBI Growth

JANUARY 21, 2013

Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Today, marketing has dramatically changed. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. The consensus on Wall Street is a strong 2013.

Face-to-face 244

Face-to-face Vendor Decision Maker Inside Sales 244

SBI Growth

SEPTEMBER 23, 2012

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. Receive a package of tools including this Top Ten Sales Rep Competencies list. SBI’s research has uncovered some essential Rep behaviors.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

SBI Growth

JANUARY 18, 2013

This post includes one tool to think more strategically about a part of the business. During the interview, I was surprised to hear the biggest HR challenge for 2013. It is to align the talent to where the market will be in 2014. The sales force is tentative - 2013 will be a repeat of 2012. But they should. And beyond.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

SBI Growth

AUGUST 10, 2012

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Validated the market will pay to solve these problems. Launched marketing campaigns to generate interest. Distribute Marketing campaign schedules. They should.

Sales Enablement 267

Sales Enablement Tools Territories Campaigns 267

SBI Growth

JANUARY 9, 2013

Our 2012 sales leader research finds it is still a big fear for 2013. A tool is available for download – a full syllabus of Sales leadership courseware. A tool is available for download – a full syllabus of Sales leadership courseware. Here are five steps for HR to build a sales leadership pipeline in 2013: 1.

Sales Leadership 310

Sales Leadership Buyer Persona Exercises Course 310

SBI Growth

AUGUST 15, 2012

Focused on identifying game changing market opportunities. To be a game changing Sales Operations leader, you should be asking yourself the following: What is the market for our products/services? Are we currently covering or capturing buyers in our target market? Average Joe’s Analysis of Market Opportunities.

Infusion 244

Infusion Data Ideal Customer Profile Strategy 244

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Scoring 111

SBI Growth

AUGUST 1, 2013

We’re nearly 60% through 2013. The market has dictated. With no increased budget and only five months remaining in 2013, efficiency is needed. Let the Scorecard tool do the math delivering an overall customer priority score. Time is running short for 2013. Just five months left. Option 1 : Add resources.

Ideal Customer Profile 317

Ideal Customer Profile Tools Scale Hiring 317

SBI Growth

NOVEMBER 9, 2013

A customized sales process is an excellent tool. These tools help to anticipate buyer trends and keep pace with the buyer. You can access the guide when you sign-up for SBI’s Sales & Marketing Research Review. Discover insights and market trends from SBI’s research in 2013.

Buyer Persona 307

Buyer Persona Buyer Tools Trends 307

SBI Growth

SEPTEMBER 15, 2013

This tool has been around for a few years now. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will have access to guides, templates and tools to help your BPM drive revenue. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns.

Tools 300

Tools Sales Tools Collateral Vendor 300

SBI Growth

SEPTEMBER 17, 2013

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

A Sales Guy

JANUARY 14, 2013

If you run or lead a sales team, there are a bazillion things your 2013 sales strategy can and should contain. That being said, there are three general or macro things your 2013 sales strategy MUST have to be complete; a social selling strategy, a content marketing strategy and deliberate learning plan.

Strategy 122

Strategy Social Media Social Selling Lead Generation 122

SBI

MAY 7, 2019

The Top Sales Tools of 2019 Guide. It was way back in 2010 when I published the first Guide to Sales Tools. It’s important to note, that CRM, marketing automation, and expense management solutions were included then, while I don’t include them now.

Sales Tools 101

Sales Tools Top of Funnel Tools Funnel 101

Your Sales Management Guru

AUGUST 5, 2013

Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available . New tools include a quarterly business review, cross-selling and up-selling plans, and many more. KNOXVILLE, Tenn., KNOXVILLE, Tenn.,

Influencer 82

Influencer Marketing Face-to-face Retail 82

SBI Growth

MARCH 17, 2013

To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different. Download the marketing leader assessment to identify your blind spots. Reaching the most senior marketing position requires A-Player talent. Now that you’re on top, your marketing skills may be eroding.

Marketing 314

Marketing Social Media Lead Generation Campaigns 314

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. At Smart Selling Tools, we’ve been reporting on sales solutions for seven years. In 2012 it grew to around 350.

B2B 123

B2B Tools Top of Funnel Marketing 123

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Fueled by a six-fold increase in venture capital investment, the number of jobs requiring AI-related skills has more than quadrupled since 2013.

Marketing 209

Marketing Webinar Metrics Software Software 209

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal. What to do?”

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation Targets 276

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. Create a visual representation or flow chart of data from marketing to sales to operations.

CRM 235

CRM Guidelines Compensation Outbound 235

A Sales Guy

NOVEMBER 27, 2012

We still celebrate the killer hunter who takes over a territory and kills it, but now more than ever, sales and marketing leadership are the hunters. Any sales organization that has not embraced a content marketing strategy for lead generation in 2013 is not doing its job and the leaders should be let go. The worm has turned.

Sales Qualified Lead 112

Sales Qualified Lead Leads Marketing Qualified Lead Hiring 112

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Score More Sales

FEBRUARY 4, 2015

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” But sometimes these tools hinder our success. For example take Salesforce.com which is the predominant CRM tool sales teams use. For example take Salesforce.com which is the predominant CRM tool sales teams use. Expand Your Pipeline.

Sales Enablement 120

Sales Enablement Merkle Tools Ideal Customer Profile 120

SBI

DECEMBER 18, 2013

Top Sales World just held their annual ceremony for the Top Sales and Marketing Awards. You can tell they truly enjoy the opportunity to recognize people, resources and tools that advance our industry in one way or another. It’s truly an exciting time for those in the marketing and sales profession.

Quota 135

Quota CRM SAP Forecasting 135

Fill the Funnel

DECEMBER 3, 2012

This years Top Sales Books to Read in 2013. They represent the freshest, most innovative thinking on sales currently on the market and take into consideration the changing sales climate and competitive realities every sales rep and sales leader is facing. LinkedIn has become a “cool” tool.

Face-to-face 132

Face-to-face Top of Funnel Call-back Sales 132

Fill the Funnel

JANUARY 7, 2013

This experience has helped me recognize when duct tape is the tool of choice. Judging from the business shelf at the local bookstore, duct tape might be the ultimate tool for business, but I believe other tools hold more promise. Original article: Duct Tape is Not a Sales or Marketing Tool! All Rights Reserved.

Tools 123

Tools InsideView Top of Funnel Marketing 123

Fill the Funnel

JULY 2, 2013

Small business owners have learned the power of web tools. Sales and marketing leaders should open a line of communication with these small businesses to learn what is working to help them grow their revenue and customer base. 1 Biggest change in how you do business today – use, or use more, online marketing tools.

Small Business 124

Small Business Small Business Tools Social Media 124

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. Download a time study tool at this event.

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

Sales and Marketing Management

FEBRUARY 21, 2013

Issue Date: 2013-01-01. Author: By Peter Mollins, Vice President of Marketing, KnowledgeTree. Teaser: Successful marketing increasingly depends on well-timed, relevant and proven content being delivered to prospects. The trend of buyers researching products well before they engage with a representative is only going to increase.

Software 176

Software Software Marketing Trends 176

HeavyHitter Sales

FEBRUARY 23, 2013

Based upon my experience, here’s my list of the best companies to sell for in 2013. Triple Point Technologies www.tpt.com   – Triple Point Technologies is fundamentally changing how purchasing departments operate by enabling them to implement proactive "market-based" procurement and risk management programs.

Company 152

Company Analytics Enterprise Enterprise 152

SBI Growth

DECEMBER 6, 2012

This is an executive-level overview of the Internal Content Marketing Agency (ICMA). What is an Internal Content Marketing Agency? It can be located within your Sales or Marketing organizations. It produces content of sufficient quantity and quality to meet the needs of the Marketing and Sales departments. I thought so.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297