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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. However, marketing leaders don’t always know how to produce content.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Formal training materials. The launch involves significant content to generate awareness and interest. Demand Generation campaigns. Momentum building teasers and presentations. The creative campaigns need to offer value points of interest. The calls to action for the campaigns need to offer desirable content downloads.

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.

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Sales Training Advice to Survive the Late Release of Your New Quota

Customer Centric Selling

Sales Training Article: How to Survive the Late Release of Your New Quota. By Dan Perry, Sales Benchmark Index (SBI) Last year you got your 2013 quota in mid-February. Register for a sales training workshop to get a jump start on making your new number in the new year. How will you stimulate demand?

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SalesProCentral

Delicious Sales

Training (4995). Demand Generation (181). How To (4968). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? Topics Major Topics. Sales (12918). Marketing (6398). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Channels (799).

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

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