Gong.io

APRIL 23, 2019

Here’s my favorite example: Marketing software. In 2011, there were 150 marketing software vendors. Product differentiation is dead. Every category is exploding with competition to the point where product differences blur. Over 7,000: A “differentiated product” won’t cut through that clutter.

Lead Rank 108

Lead Rank Lead Scoring Google Buyer 108

Jeffrey Gitomer

JANUARY 6, 2012

Hard to imagine Bill Gates in his dorm room cooking mac and cheese on a hotplate as he struggles with his 128k computer to create the future of software. Yes, I’m somewhat successful now, BUT I didn’t start with nine best-selling books. There is no time like the present to change things up in 2012 to ensure its better than 2011!

Hiring 226

Hiring Social Media Loyalty Journal 226

Gong.io

AUGUST 20, 2018

In 2011, the marketing technology landscape consisted of a total of 150 competitors in the space: Now, you’d think that 150 is already a lot to handle. And all of them are more or less the same. Differentiation based on product features is short-lived at best, and non-existent at worst. How could they get away with that?

Competition 54

Competition Trends Case Study Up-Sell 54

Delicious Sales

MAY 2, 2012

Software (1035). Selling Skills (528). 2011 (3304). Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Incentives (379). Demand Generation (181). Outside Sales (81).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011).

Sales Enablement 45

Sales Enablement Report Tools ROI 45

SBI

NOVEMBER 7, 2019

Founded in 2011, Percolate has grown into one of the leaders in the enterprise content marketing space, with customers that span both business and consumer brands including DHL, Electronic Arts, VMWare, and DocuSign. Skills Development. Skills Development. Case Studies. Sales Efficiency. Case Studies. Sales Enablement.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

LeadFuze

AUGUST 5, 2021

The Gist: G2 Crowd is a massive name in the software space. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 Insights, actionable advice & founder interviews aimed at helping you grow your expansion stage software. A Post Worth Your Time. G2 Crowd Sales Blog.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98