The Sales Hunter

FEBRUARY 8, 2012

I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” I encourage you to read Lauren’s article and then actually apply some of the insights she offers to your business marketing strategy. Risk of Social Media Marketing?

Social Media 189

Social Media Media Strategy Prospecting 189

The Pipeline

OCTOBER 3, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. When Sales Met Marketing. Guest Post.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Increase Sales

APRIL 11, 2012

It isn’t that the ploys are believable on their own, but that they are marketed as a fix to a problem you didn’t have until they said you had the problem. What it doesn’t tell you is that the software you are purchasing to remove the bug, actually put the bug on your machine. Let me set the record straight on this.

Licensing 188

Licensing Marketing Microsoft Face-to-face 188

SBI Growth

JULY 13, 2013

The market outpaced him. From 2003-2011, Dave was on a rocket ship. Paul went on to lead worldwide sales at a global software company. He had failed to evolve at the same pace as the market. If you know how to listen to the market, you will be able to stay ahead. Dave was once an ‘A’ player. Below is a true story.

Promotion 310

Promotion Fashion Trends B2B 310

Jeffrey Gitomer

MAY 12, 2011

Gitomer | May 12, 2011 | 3 Comments. What software will I need to view the webinars? Ron Harvey says: May 14, 2011 at 12:16 am. Dave says: May 17, 2011 at 2:02 am. uswah says: June 19, 2011 at 3:51 pm. There is no time like the present to change things up in 2012 to ensure its better than 2011! Hire Jeffrey.

Hiring 220

Hiring Webinar Metrics Social Media Customer 220

HeavyHitter Sales

NOVEMBER 25, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Software 103

Software Software Strategy Hiring 103

Score More Sales

JULY 4, 2011

Marketers: Should Salespeople ONLY Focus on Closing Sales? by Lori Richardson on July 4, 2011. “Salespeople should just focus on closing sales, and let the marketers do the rest through automation.” OK, so back to the contest and e-book you can contribute to on marketing automation. Consulting.

Closing 174

Closing Marketing Lead Rank Lead Scoring 174

SBI

JANUARY 23, 2011

Even for the smallest of companies, this year will bring a renewed enthusiasm for tightening up the sales and marketing process. And there are plenty of software tools to make the job easier. If you’re one who has vowed to take charge in 2011 and deploy the right tools to get the job done, we want to help.

Software 57

Software Software Marketing Lead Rank 57

SBI Growth

JANUARY 1, 2013

More recently, he pegged the failure rate of marketing automation software at 50%. In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. For instance, he accurately predicted that 7 out of 10 CRM projects would fail. At least I do. I think you should.

B2B 308

B2B Hiring Quota Social Selling 308

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article.

Incentives 209

Incentives Incentive Retail Loyalty 209

SBI Growth

AUGUST 18, 2013

Marketing is tired of taking the blame. In 2011, Sales Executive Council stated that 57% of a buyer’s journey happens before a rep is present. You see an example of an enterprise software rep’s network. The ability to prospect. These muscles have been dormant for years. You are frustrated. Your boss is tired of hearing it.

Ideal Customer Profile 308

Ideal Customer Profile Lead Rank Sales Methodology Buyer Persona 308

The Sales Hunter

JANUARY 12, 2012

It’s time we kill the term “social media” and replace it with “business marketing.” If we think in terms of developing a business marketing strategy, we’re going to be far more effective in building our business rather than thinking of building a social media strategy. Risk of Social Media Marketing?

Social Media 157

Social Media Media Motivation Prospecting 157

The Sales Hunter

DECEMBER 15, 2011

Dec 15, 2011. It’s time we kill the term “social media” and replace it with “business marketing.” If we think in terms of developing a business marketing strategy, we’re going to be far more effective in building our business rather than thinking of building a social media strategy.

Social Media 152

Social Media Media Motivation Hiring 152

HeavyHitter Sales

NOVEMBER 5, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Marketing 113

Marketing Lead Rank Lead Scoring Sales Cycle 113

The Sales Hunter

JANUARY 23, 2012

Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2011. November 2011. October 2011. September 2011.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

Score More Sales

APRIL 21, 2014

Remembering Pamela Paul’s New York Times article, Don’t Call Me I Won’t Call You back in 2011, it garnered 468 reader’s comments. ” But other than my Silicon Valley software-as-a-service clients, most of MY mid-market clients don’t use Google Hangouts and a great number don’t use Skype.

Skype 243

Skype InsideSales Call-back Google 243

SBI

DECEMBER 8, 2020

Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai Still, it’s a lot.

Top of Funnel 169

Top of Funnel Sales Tools Tools InsideView 169

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Data 195

Data Account Based Marketing Demographics Segment 195

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

HeavyHitter Sales

OCTOBER 15, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Penetration 138

Penetration Study Decision Maker Sales 138

HeavyHitter Sales

APRIL 1, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Hiring 132

Hiring Forecasting Oracle Penetration 132

Jeffrey Gitomer

JANUARY 6, 2012

Hard to imagine Bill Gates in his dorm room cooking mac and cheese on a hotplate as he struggles with his 128k computer to create the future of software. There is no time like the present to change things up in 2012 to ensure its better than 2011! But they all did. Then I gave them a glimpse of my beginning and my renaissance.

Hiring 226

Hiring Social Media Loyalty Journal 226

Pointclear

OCTOBER 23, 2012

As 2011 meandered to an uneventful close, with no sign of a significant upturn in global economic conditions, we reflected on a year of flat-line results, during which 54% of frontline sales professionals missed quota. equipment, software, financial products, motor vehicles, clothes, food, etc.

Retail 215

Retail Inside Sales Outside Sales Video 215

HeavyHitter Sales

MARCH 20, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Hiring 100

Hiring Penetration Decision Maker Forecasting 100

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

Social Media 60

Social Media ROI Media B2C 60

HeavyHitter Sales

JANUARY 29, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Hiring 107

Hiring How To Loyalty Penetration 107

HeavyHitter Sales

NOVEMBER 26, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Forecasting 104

Forecasting Penetration Software Software 104

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

Sage 58

Sage Microsoft Advertising Advertising 58

HeavyHitter Sales

SEPTEMBER 25, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Objections 104

Objections Hiring Vendor Sales Cycle 104

HeavyHitter Sales

DECEMBER 27, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Motivation 107

Motivation Penetration Hiring Decision Maker 107

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 50-250 beds.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Close.io

JULY 2, 2018

Everyone loves to complain about how competitive their market is. Here’s one great example: Every year, an industry report analyzes every company in the marketing technology space. Here’s one great example: Every year, an industry report analyzes every company in the marketing technology space. This isn’t meant to scare you.

Competition 111

Competition B2B Ideal Customer Profile Marketing 111

DiscoverOrg Sales

MAY 7, 2015

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Consider Marketing Technology vendors and their target audience: marketers. By 2020, the B2B SALESMAN WILL BE DEAD. Source: [link] ). Source: [link] ).

Lead Rank 120

Lead Rank B2B Education Research 120

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Targets Demand Generation 51

Pointclear

MAY 2, 2011

Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. Most sales organizations don’t have the good fortune of plentiful deals ripe for the pickin’ So Marketers set to work finding and delivering the fruit to them.

Harvest 150

Harvest Vendor ACT Meeting 150

Hubspot Sales

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 135

Loyalty Inbound Skype Scale 135