The ROI Guy

JANUARY 8, 2013

So will Gartner’s rosier IT spending growth predictions ring true into the New Year, or will the figures again be discounted as the year progresses? As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth.

Proposal 71

Proposal Decision Maker Lead Rank Lead Scoring 71

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. So how well do your sales professionals and channel partners communicate and quantify your value? #3

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. So how well do your sales professionals and channel partners engage with value?

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

OnePageCRM

JUNE 15, 2017

Scale this across whatever channels your customers use – Linkedin, Facebook groups, Industry forums, Angellist. I haven’t owned a TV since 2011 and I don’t follow any team sports so the usual chit-chat openers fall flat. Incorporate this language into your content and marketing collateral. Call script examples.

Gatekeeper 46

Gatekeeper Social Media How To Decision Maker 46

Gong.io

APRIL 25, 2022

In the 2011 movie Moneyball , Oakland A’s manager, Billy Bean, tells his lead baseball scout (a 29-year veteran in the industry) to “adapt or die.”. The scout complained that Bean was “discounting what scouts had done for 150 years” in favor of a “kid who has an economics degree from Yale.”. “Adapt or die.”. You know.).

Sales Automation 62

Sales Automation Top of Funnel How To SalesForce 62

The ROI Guy

JULY 8, 2014

For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

OnePageCRM

MAY 25, 2017

In episode 24 of the I Love Marketing Podcast , Dean Jackson introduced a game-changer concept of More Cheese, Less Whiskers. In a previous company I worked with, the marketing team or SDR team would begin reaching out with a sequence of cold emails. Incorporate this language into your content and marketing collateral.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011).

Sales Enablement 45

Sales Enablement Report Tools ROI 45