Remove 2007 Remove Channels Remove Direct Mail Remove Tools
article thumbnail

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

article thumbnail

How Will DiscoverOrg’s Acquisition of ZoomInfo Affect Sellers?

Sales Hacker

DiscoverOrg, a best-in-class B2B contact database founded in 2007, acquired Zoominfo, another best-in-class B2B contact database which was founded in 2000, in early February. Explore social listening tools to find prospects who are signaling compelling purchasing behavior in real time. This is a little different, though.