2007 Channels Cold Calling Direct Mail 
Increase Sales
JULY 14, 2015
Research from 2007 suggested it took three (3) cold call attempts to connect with a prospect. I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt.
Sales Hacker
FEBRUARY 11, 2019
DiscoverOrg, a best-in-class B2B contact database founded in 2007, acquired Zoominfo, another best-in-class B2B contact database which was founded in 2000, in early February. Do half a dozen other things beyond simply cold-calling folks you found in a database!” Well, along comes another fish to swallow the first two!
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