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Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. high profit selling. selling a price increase. sellingskills. December 2007. November 2007.
Could you get a better form of advertising than that? high profit selling. selling a price increase. sellingskills. December 2007. November 2007. October 2007. September 2007. My life is too short to do business with people who don’t make me feel good. Not likely. cold calling.
Believing in what it is you sell and how your customers will benefit from it is essential, and I’m a firm believer in the concept that the more a person pays for something, the more value they will find in it. Leave that to your marketing or advertising department. high profit selling. selling a price increase.
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