PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0
Pointclear
SEPTEMBER 20, 2012
Bob describes how overreliance on inbound marketing carries the risk that reps’ only role will be as super closing machines dealing with leads being generated by marketing automation activity: “They’re going to have a marginalized job that says, ‘Well, we’re only going to have reps work on things if the algorithm says they should.’”.
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