2003 Advertising Demand Generation 
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] Why are buyers getting harder to reach?
Sales Hacker Training
NOVEMBER 21, 2022
Some of their most useful features are campaigns for demand generation and sales acceleration. The model is pay-for-performance, so you only invest when your on-demand sales team delivers new leads, referrals and signed sales. It’s a great model for try-before-you-hire or for testing out if new markets drive more sales.
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