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An ‘A’ Player’s Rise and Fall

SBI Growth

Dave worked for Paul from 2002-2008. Paul went on to lead worldwide sales at a global software company. It is the Friday before the long weekend. He was distraught. All of a sudden, his phone vibrates. It is a text from Paul. He was Dave’s career mentor. Dave called Paul. Dave was hit with a metaphorical sledgehammer.

Promotion 310
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Artificial Intelligence for Sales: Discover How Sales is Changing

Zoominfo

As with many software offerings that fail to thrive, they changed their name (to Customer Relationship Management [CRM]) and introduced expanded functionalities. At the time, many felt it was quite a stretch to imply software could manage relationships, but nonetheless, CRM took off.

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“You Can’t Catch Water With A Fist”

Pointclear

Lead Generation: Short term, an 18 month window, very measurable, and requires cooperation from salespeople, management and indispensible tools: CRM and Marketing Automation software. i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002. 100% accountability, 100% follow-up. My recommendation?

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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. The "approver," the "influencer" and the "decision-maker" are all sharing software and creating the story together. My guest today is Tony Zambito.

Buyer 189
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

Allego’s industry-leading sales enablement software won awards again for its innovation and advancements in helping organizations adapt to the “new normal,” as well as prepare for the future of work. Best Overall Sales Enablement Software Solution—MarTech Breakthrough Awards. Best in Biz Enterprise Product of the Year—Sales Software.

Lead Rank 157
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Same New, Same New!

The Pipeline

For example, when BlackBerry introduced the first device to combined e-mail and phone in one handset in 2002. Did the provider of the service, hardware, software or what have you, manufacture the impetus for change, and is the only one pointing to it, or did it evolve because of a hole in the market?

Lead Rank 120
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What’s “Prompt Engineering” Have To Do With Sales?

Partners in Excellence

While we didn’t call it that, one of the biggest challenges the AI company I co founded in 2002 was helping our customers understand prompt engineering. While our software provided our customers massive insight on things they could have never seen before, they struggled with how to apply that insight and make use of it.