2002, Channels and Demand Generation

How I Achieved Alignment With My VP of Sales

Jeff Davis

MARCH 13, 2018

One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts. January 2002, Himmelman Consulting, Minneapolis, MN. Himmelman, Collaboration for a Change: Definitions, Decision?making

Top of Funnel

Top of Funnel Lead Rank Lead Gen Revenue

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%.

Marketing

Marketing Vendor Survey ROI

Sales Pro Central

How I Achieved Alignment With My VP of Sales

Technology Sales & Marketing - Party Like its 1999?

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