2002 Channels Demand Generation 
Jeff Davis
MARCH 13, 2018
One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts. January 2002, Himmelman Consulting, Minneapolis, MN. Himmelman, Collaboration for a Change: Definitions, Decision?making
The ROI Guy
MAY 4, 2006
Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%.
Expert insights. Personalized for you.
75 
Let's personalize your content