SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

Hubspot Sales

MAY 22, 2018

The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. Laurie Snyder will fill this general management position. She will be receiving an MBA from the University of Notre Dame in May 2001.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor Survey ROI 40