PointClear Telemarketing Tools 
Pointclear
AUGUST 30, 2016
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales.
Pointclear
JULY 23, 2013
If you don’t have a marketing automation tool, get one. Add a telemarketing element and this alone can improve the first few stages of the pipeline, until the suspect becomes a prospect ready for sales contact. Suddenly you will hear back from them that the quality has improved, and sales will improve. The cost is pocket change.
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Pointclear
OCTOBER 9, 2013
Marketing automation in the hands of a fool is still a fool’s tool.”. Jim points out that 3rd party telemarketing services are getting more business than ever because of the need to qualify a large number of inquiries, when really companies should be looking inward.
Pointclear
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.
Jonathan Farrington
AUGUST 10, 2012
We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. Companies could close up to five times more business without additional tools by simply optimizing the current marketing and sales process. Most sales people start selling at Step #5.
Pointclear
MAY 30, 2012
Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting.
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