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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

We’re in the hurt locker, we’re down, and I have no money to try to boost sales in the last quarter. With a pleading voice and a frown his mother would not be proud of, this was one concerned sales manager. How many sales inquiries did Marketing give you, on average, per month for the last year?” What am I gonna do?”

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Is Lead Flow to the Reps Too Slow or Gridlocked?

Pointclear

The sales department was not making its numbers and everyone was frustrated. It turns out there were several stages of qualification, from two different inside telemarketing departments. When I reported on the log jam, I thought the sales manager was going to have a heart attack on the spot. This cost the company $1.2

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How to Fix a Sales Forecast Killer

Pointclear

Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. So, What’s a Sales Manager to Do?

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PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

Pointclear

Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. Jim is also the President of Sales Leakage Consulting, Inc. Jim is also the President of Sales Leakage Consulting, Inc.

Follow-up 230
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How many inquires does it take to make quota?

Pointclear

Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask). Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota. ii Called the Rule of 45.

Quota 165
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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Based on SLMA Radio interviews with 120 marketing and sales leaders and other conversations, a big change is the way companies are spending more dollars on marketing and lead generation. Increased budgets of this nature are including outbound telemarketing and lead generation companies. Go back and talk to all these inquiries.

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What Percent of Leads Should Sales Close?

Pointclear

Process for following up on leads: The prospect experience can be compromised on the front-end (by pushy appointment setters, by inexperienced junior telemarketers reading from a script or by generic messages shell-shocking them from a spam cannon). Far as I know they still are sending “raw” leads, and they are still being ignored.