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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation. The same holds true for sales. Sales and Marketing Alignment. Something needed to change.

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GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Uh, he is currently the founder and CEO at Qualified. [00:05:00]