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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. This requires collaboration across the company, working with multiple teams from sales to product development. By integrating key systems, your marketing strategy, sales processes, operations, and financials all align.

Scale 189
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. This requires collaboration across the company, working with multiple teams from sales to product development. By integrating key systems, your marketing strategy, sales processes, operations, and financials all align.

Scale 130
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How to Leverage Analytics to Be the CRO’s Chief of Staff

SBI Growth

Your sales team is constantly under the watch of the Executive Team and Board of Directors; however, their priorities aren’t necessarily coordinated. Your obligations as a Revenue Operations leader are under constant pressure. The lack of clarity from the top.

Analytics 283
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Stephen Kelly – angel investor in Artesian – announced as Chair of Tech Nation

Artesian Solutions

EMEA Chairman of Salesforce.com and Stephen Kelly the ex-CEO of Sage, Micro Focus and Chordiant and former Chief Operating Officer of the UK Government. In January 2020, Stephen spoke at an Artesian Networking Lunch about the future of sales, including the trends and technologies that would catalyse disruption in B2B over the next ten years.

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Why Your Professional Expiration Date is Out of Sync and What to Do

Babette Ten Haken

Because they have different KPIs (key performance indicators) governing their professional expiration date. Anywhere from one-quarter to one half of the sales force can turn over every 12 months , if that long, because they aren’t making their numbers. is available on Amazon. Image source: Fotolia.

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Are your Storytelling Soft Skills half as productive as they could be?

Babette Ten Haken

In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional meetings featuring vendor exhibitors. Therefore, the majority of STEM professionals with whom I’ve worked and researched, perceive sales and marketing storytelling as lacking substance. is available on Amazon.

SME 48
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Sales enablement: what is it, and how does it work?

Close.io

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. 9 sales enablement best practices.