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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Top Sales Books to Read in 2013

Fill the Funnel

They represent the freshest, most innovative thinking on sales currently on the market and take into consideration the changing sales climate and competitive realities every sales rep and sales leader is facing. LinkedIn Marketing: An Hour a Day. There is no fluff in this book. head on and with gusto.

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Understanding Sales: A Total and Comprehensive Guide to Unlocking Success

Vengreso

How to Get Into a Sales Role? To get into a sales role, one must have the right skills, experience, and attitude. However, the same requirement doesn’t usually apply to direct sales roles or for outside sales representatives for product companies (i.e. How are Sales Representatives Paid?

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CRM Strategy Meets the Demands of Working Remote

SugarCRM

A Hybrid Mix of Online and Face-to-Face for Marketing. Digital marketing has leaped to the forefront with every industry rapidly adopting the latest digital engagement techniques. If there is one big change we have seen, it’s no longer just software, technology, and consumer brands investing in digital marketing.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

More Sales, Less Time. 80/20 Sales and Marketing. The ultimate account-based sales guide for the modern, digital seller, SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Extreme Ownership.

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Announcing Close.io’s Predictive Dialer: The biggest leap in sales productivity since the invention of the phone!

Close.io

A predictive dialer is call automation software that allows sales teams to dial multiple numbers at once, where the technology behind the dialer detects when a real human answers the phone and immediately routes an available sales rep to that call. It supercharges your team’s ability to make more sales calls.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

OK, you may not feel ready but I guarantee you're more ready than you think. How can I reconcile enterprise sales cycles with my lack of time, capacity or resources? You generate insight by living it, being out in the field, walking the halls of dream clients and reading like a fiend. If you can't spot it, how can you hunt it?