Will You Take The Road Less Travelled or the Path of Least Resistance?
Bernadette McClelland
FEBRUARY 20, 2023
Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. It would mean I’d shift the way I went to market as well as iterate my message. So what do we do with this very telling market feedback?
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