Account Expansion: What It Is, Why It’s Important, and How to Ensure it
LeadBoxer
JANUARY 10, 2021
It also digs into the best practices and exact strategies for making it happen. Then there’s the fact that the probability of selling to a current customer is 60 to 70% , while the likelihood of selling to a new prospect is only 5 to 20%. A discerning sales strategy recognizes this and prioritizes prospects who are a proven fit.
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