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Send Time Optimization is Old News

Appbuddy

So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. It’s simple. Ready to try for yourself?

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Email Mythbusters: You Can Remove ALL Spam Traps from a List

Appbuddy

While there are services out there claiming to capture spam traps by keeping a running list of known spam trap addresses they’ve uncovered in the past, this cannot be 100% guaranteed just with the nature of how spam traps work. Can these services catch some spam traps? However, spam traps are ever-evolving, making them harder to catch.

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Soaring into the Inbox: Virgin Atlantic’s Secrets to Email Success

Appbuddy

Virgin Atlantic runs a first-class email program, and it was a pleasure to talk with Virgin’s Jon Lockie, Lead Email Developer, and Tom Nowell, Customer Data and Market Database Manager, on the latest episode of State of Email Live. . Virgin’s email marketing team understands deliverability is an ongoing challenge.

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Get Out of the Haus! How to Get Delisted From Spamhaus

Appbuddy

The most dreaded block listings digital marketers face are from Spamhaus. SBL listings are the most common for digital marketers to encounter. Simply delisting doesn’t guarantee your removal. . Even the most sophisticated senders can find themselves on Spamhaus’ block lists. What is Spamhaus? . This is welcome news.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

Appbuddy

You could try, but we guarantee it won’t work! . The email marketer’s role . While email marketers don’t need to master every aspect of DKIM, they should be able to spot when things go wrong. . To prevent DKIM alignment issues before they arise, marketers need to work collaboratively with several key stakeholders. .

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Top Three Tips to Planning the Most Effective Sales Kickoff

Mindtickle

So whether your theme is related to climbing Mount Everest, launching into space, or going for the gold (2022 Winter Olympics theme, anyone?), Research for group breakout : Complete competitive or market research about a specific area to be used during hands-on group breakout exercises. pick and stick to one consistent theme. .

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