The ROI Guy

NOVEMBER 29, 2010

And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

MAY 4, 2006

2) Focus of spending is on lead generation versus awareness building: Another trend we see is that more of the budgets are being focused on the front end demand generation part of the sales and marketing process versus later stages such as awareness building and engagement.

Marketing 40

Marketing Vendor Survey ROI 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

SBI

DECEMBER 30, 2019

The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Sales Hacker

MARCH 2, 2020

Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Fanatical Prospecting. Combo Prospecting. High-Profit Prospecting. Predictable Prospecting. Mastering the Complex Sale, 2nd ed. The Seller’s Challenge.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

DECEMBER 8, 2017

The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Top 2018 Sales Trends & Predictions – Strategic Headlines. This is the greatest time ever in history to be a sales rep. Sales tools and automation capabilities are more advanced than ever before.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

Sales Hacker

JUNE 12, 2018

If you’re going cheap on data and sales tools , you’re dead. Not only because it’ll be harder to engage prospects, but also because the workflow is so frustrating that your reps will quit. You likely will not see an ROI on SDRs until month 6 (give or take). The winning teams have bazookas.

Scale 73

Scale Hiring Ideal Customer Profile How To 73

Hubspot Sales

MAY 22, 2018

Once you've started building an online presence and creating awareness for your business, you need to generate the leads that will close into customers. What does a successful lead generation process look like? Identify your sales goals. Don’t get intimidated by sales lingo such as KPIs and ROI. Get the Guide.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145