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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Jen Smith is vice president of marketing at MarketingProfs. They were viewed as less compelling, less useful and, certainly, less fun.

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The Pipeline ? Have You Read The Sales Book About? ? Sales.

The Pipeline

One way would be to adopt a practice that is usually embraced by certain industries, that is Continuing Education. For instance, insurance agents (I know they are advisors now), they like real estate agents, are required to have a certain amount of CE credits to maintain their licence. The market is changing, are you?

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

80/20 Sales and Marketing. Growth requires taking market share from your competitors, while they try to do the same to you. According to David Breshears , this book is “critical strategic and tactical advice for transitioning sales from a blue ocean to a highly competitive market.” Money: Master the Game. Extreme Ownership.