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How to Use Experiences to Motivate and Unite Your Sales Team

Sales and Marketing Management

We’re a special breed: difficult, stubborn and completely consumed by our own goals and results. Mattress Firm increased its sales in the markets the tour bus visited and gained plenty of positive feedback about the company’s culture. I should know – before I learned how to manage sales teams, I was a salesman.

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How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

Appbuddy

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. While this announcement may come as a shock to email practitioners, it’s actually just another step in the ongoing journey towards greater respect for consumer privacy. So, now what?

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How to Please Gmail

Appbuddy

Opt-in, not opt-out: Email programs should use an opt-in permission model, with recipients providing active consent to receive marketing emails. Consumers understand marketing emails go to the Promotions tab and look for them there. Ensure addresses generating hard-bounce notifications are promptly suppressed.

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. It’s hard to overstate the impact of COVID-19 on the email landscape. What kind of impact does spoofing have?

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Apple MPP Adoption is Ripening Rapidly

Appbuddy

It’s also possible the level of consumers opting in to MPP isn’t as high as we expected it to be. We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates.

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