Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Janek Performance Group

JULY 15, 2022

When a sales rep asks us point-blank, ”What is the best way to follow-up with a prospect that goes silent?“ It’s a real question we hear often, and we know sales reps are not wanting to hear a vague reply like, ”It depends on your situation.” They are looking for practical advice to a real-world sales problem.

Prospecting 62

Prospecting Sales Cycle Benefit Call-back 62

Allego

SEPTEMBER 17, 2020

For everyone used to sitting down with a prospect, it’s new territory. You communicate, collaborate, and connect with prospects via desktop, laptop, tablet, or mobile phone. To master virtual selling, you need to differentiate yourself, nurture prospects, handle objections, and fight screen fatigue—all at the same time.

Collateral 147

Collateral How To Video Face-to-face 147

Hubspot Sales

MAY 5, 2020

And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. When it comes down to it, those are the only reasons prospects actually need reps. Average sales cycle length.

Analysis 123

Analysis Report Churn Collateral 123

Allego

MARCH 21, 2023

In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). Modern sales content management platforms.

System 118

System Tools Collateral Video 118

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Distribution 62

Sales 2.0

MARCH 1, 2023

I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI. This can help you with approaching a prospect or generating a content piece. It’s going to produce quicker sales cycles.

Opportunity 195

Opportunity Buyer Collateral Tools 195

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. Proving the impact of your sales content can be tricky. You might already monitor several common metrics to show how well sales and marketing content is doing. Effective Sales Content: Measure, Optimize, Repeat.

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Sales Hacker

DECEMBER 14, 2022

From an organizational point of view, sales enablement allows teams from different departments the ability to function as one. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

SalesHandy

MAY 1, 2020

While moving through the sales cycle, sales prospecting comes as its first step and is considered as an essential part. From the famous quote “ Sales prospecting is where the salesperson makes their money. ”, you can easily understand how essential it is for any salesperson to learn the best sales prospecting techniques.

Ideal Customer Profile 87

Ideal Customer Profile Prospecting Top of Funnel Decision Maker 87

SBI Growth

AUGUST 25, 2013

Companies that live in the second half of the sales cycle will increasingly find themselves in a competitive battleground. As the VP of Sales, it is your responsibility to ensure your organization has the collateral your customers demand. Building and reviewing sales collateral in conjunction with marketing.

Buying Cycle 314

Buying Cycle Collateral Software Software 314

Mindtickle

JULY 10, 2020

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. As reps move through the sales cycle, it’s not uncommon to miss steps in the process. Field requirements for collateral.

Collateral 71

Collateral Face-to-face Sales Enablement Objections 71

Showpad

JUNE 3, 2019

While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. Benefits of augmented reality in sales & marketing. Augmented reality examples in sales & marketing.

Sales Enablement 70

Sales Enablement Trade Show Marketing B2C 70

Hubspot Sales

MAY 26, 2020

Other times, you’re not — and it’s better that both you and your prospects are aware of those shortcomings. The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Sales Enablement. No problem!

Sales Process 118

Sales Process Collateral Comparison How To 118

Janek Performance Group

OCTOBER 18, 2021

Maybe it’s more targeted prospecting, better use of collateral, or a late-game value offer, like an unexpected trick play, but coaching can motivate reps to push themselves. For many sales organizations, time speeds up in the fourth quarter. Realign Sales and Marketing Priorities. Shorten the Sales Cycle.

Lead Rank 118

Lead Rank Lead Scoring How To Incentives 118

Allbound

DECEMBER 10, 2019

Your CRM helps streamline lead flow for internal sales teams while also tracking revenue potential at various stages of the sales cycle. A marketing automation platform. Let’s face it – marketing is of utmost importance, but it can be a real time suck getting effective collateral to each and every partner.

Collateral 95

Collateral Channels Face-to-face CRM 95

Janek Performance Group

OCTOBER 17, 2023

When pursuing likability, beware the following: A one-size-fits-all approach Desperation Skimping the sales process When sellers befriend buyers, they can approach all prospects with this intent. All prospects are unique. They’re trusted advisors who put the prospect first and see under the surface.

Collateral 62

Collateral Social Media Referrals Social Selling 62

SalesLoft

MARCH 31, 2022

Natalie Barrie , Head of Sales at Mention Me. Preparing sellers for a compressed sales cycle. That means sales cycles are shrinking. If I’m fortunate enough to get some time with a prospect during a sales cycle, I need to be sure I can add real value and that they will remember this interaction.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

Allego

NOVEMBER 2, 2021

B2B sales are also much more complex and lengthy than those of the past, often taking months (even years) and numerous touchpoints to close. For today’s product marketers, creating content that supports this sales cycle has never been more challenging. Product marketers know what’s at stake. There is a better way.

Closing 125

Closing Strategy Video Collateral 125

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Sales strategy. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Allego research found sales teams have 5-13 tools in their technology stack. How do you change that?

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Mindtickle

JULY 10, 2020

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. As reps move through the sales cycle, it’s not uncommon to miss steps in the process. Field requirements for collateral.

Collateral 52

Collateral Face-to-face Sales Enablement Objections 52

PandaDoc

APRIL 24, 2023

A sales enablement strategy incorporates initiatives that enable teams to enhance their existing sales repertoire. This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

Sales and Marketing Management

APRIL 2, 2017

According to Kapost, 65 percent of sales reps say they cannot find content to send to prospects. Further, 13 hours each week is spent looking for and creating marketing collateral, according to EMI Industry Intelligence Report, adding up to almost one month per year of unproductive work! R eplicate S uccess of O thers.

Sales Cycle 120

Sales Cycle Collateral Fashion System 120

Emissary

JUNE 26, 2023

Sales Teams The second half is the most tumultuous for sales teams. It’s tempting to allow for a somewhat relaxed Q3 as sellers, clients, and prospects all take well-earned summer vacations. Make a last Sales push for new logos. Sales leaders need data-based assessments to help them make those tough decisions.

Ideal Customer Profile 52

Ideal Customer Profile Top of Funnel Account Based Marketing Lead Rank 52

BuzzBoard

FEBRUARY 5, 2024

For sellers targeting small and medium-sized businesses (SMBs), that means leaner and smarter go-to-market strategies. When applied to sales, generative AI becomes a powerful tool for personalization, enabling salespeople to create highly tailored and relevant content for their outreach and engagement with prospects.

Competition 52

Competition Scale Social Media Lead Rank 52

Mindtickle

MAY 2, 2023

The importance of sales content management What are the benefits of sales content management? Effective sales content management involves developing a content strategy that aligns with the organization’s overall sales goals and targets specific stages of the sales cycle.

Top of Funnel 52

Top of Funnel Case Study Scale Distribution 52

Sales and Marketing Management

JULY 27, 2017

Author: Lance Walter, CMO, Capriza Under more pressure than ever before, today’s sales organizations are tasked with figuring out how to drive revenue, ensure accurate forecasting, deliver great customer experiences, and shorten sales cycles, all with less time and resources.

Discount 149

Discount CRM Collateral Case Study 149

Showpad

MARCH 3, 2020

Sales reps need support to drive growth and increase likelihood of success, whether they’re going through initial onboarding, working through the buyer’s journey or collaborating with marketing. Sales Enablement versus Sales Operations. These tools include CRM and solutions for time, lead and prospect management.

Sales Operations 100

Sales Operations Sales Enablement Hiring Compensation 100

Allego

AUGUST 25, 2020

You need to differentiate yourself, nurture prospects, and fight screen fatigue—all at the same time. That’s right, recording and sharing selfie videos is an easy way to send personalized messages before, during, and after a sales call. Solution 2: Engage Prospects with Video. How Video Beats 6 Virtual Selling Challenges.

Video 93

Video Face-to-face Collateral Call-back 93

The Pipeline

APRIL 15, 2011

The Pipeline Renbor Sales Solutions Inc.s How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing automation software generates the data marketers need to provide new levels of support to sales.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Highspot

DECEMBER 19, 2023

To truly unlock their potential, a robust sales development playbook is vital. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. What Is a Sales Development Playbook? Furthermore, the playbook aligns sales activities with broader business goals.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Cincom Smart Selling

APRIL 30, 2020

It’s a worthwhile read, particularly if you find that you or your team are repeatedly striking out or wasting time during the selling cycle addressing surprises and unforeseen issues. In the majority of cases, these mid-cycle surprises are not the result of the prospect holding out on the sales team. Inadequate Discovery.

Collateral 62

Collateral Lead Rank Lead Scoring Sales Cycle 62

SBI Growth

SEPTEMBER 15, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process. Cost of sales is decreasing as the sales team only engages with informed, prepared buyers.

Tools 300

Tools Sales Tools Collateral Vendor 300

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. The key is identifying the sales metrics that matter most and getting ahead of pitfalls with actions like managing dashboards correctly. . Did the prospect stall on a specific page of the proposal?

Ideal Customer Profile 62

Ideal Customer Profile Lead Rank Lead Scoring Top of Funnel 62