Sales Training Insight into "IIWII"
Customer Centric Selling
JANUARY 16, 2013
Sales Training Article: "It Is What It Is" By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company The naïve enthusiasm of youth fades as we age. Rather than cause a fuss Mom decided IIWII for something that was easily remedied. It is what it is" (IIWII) creeps into our vocabularies.
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