Remove Buyer Persona Remove Collateral Remove CRM Remove Eloqua
article thumbnail

CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. Guess what, that is the same situation your internal buyer is going through. You’re in the driver’s seat.

Eloqua 316