CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”.
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