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What is Data Normalization & Why Should You Care?

Zoominfo

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. Here are three common normalization problems: Web forms: For many organizations, most prospect and customer data is collected through web forms. Data normalization.

Data 113
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Find gaps in your sales process where a disproportionate number of prospects fall off.

Margin 115
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The Marketer’s Guide to Email List Segmentation

Zoominfo

It’s a guaranteed ROI booster — but, that’s only if you do it correctly. It’s no longer good enough to send your entire customer database the same offers. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. The days of batch and blast emails are long gone.

Segment 130
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Executive Interview with @AllegoSoftware CMO, Wayne St. Amand: Sales as a Buying Experience

SBI

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . Sales reps also expect that they’ll be able to use technology to sell the same way they use it for shopping, banking, traveling, and everything else. Amand, CMO of Allego.

ROI 117
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The Adapter’s Advantage: Michelle McGowan on Using Enablement to Transform the Customer Experience

Allego

During our conversation, she explained the transformative strategies and revenue enablement technology she has implemented to revolutionize C4S’s customer experience and sales operations. She also shared how her background as a sales leader provided a unique perspective on the gaps in customer service.

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Customer Lifetime Value and Why it Matters

Smooth Sale

When you take the time to analyze the value every customer brings to your business, you better understand what can be done to scale your company. What’s understood by Customer Lifetime Value (CLV)? If your customers tend to spend $100 when buying from you, it’s not difficult to calculate your company’s overall worth.

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Sales CRM for Small Businesses with BIG Ambition

Velocify

In fact, more than half of small business owner’s project sales will grow in the next year, according to a Bank of America Small Business Owner Report. Big players have extensive marketing and advertising budgets, and technology to respond quickly and effectively to prospective buyers.