B2B Selling—It’s Personal
Pipeliner
MARCH 20, 2018
There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. It is even more so than B2C buying, simply because of the inflated personal risk experienced by B2B buyers. B2B Buying Perspective.
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