Lead Generation Lies That are Wreaking Havoc with Your Sales
Pointclear
JANUARY 9, 2014
And, it’s irritating to your prospects. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust. Dirty data doesn’t help and is costly to clean up.
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