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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel. Read Brennan's article here.). “If

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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Pipeliner

And it can have a profound effect on your sales management, as backed up by the statistics. In this article, we take a deeper look at how you can make the most of marketing automation for improving sales management and growing your business. Mix and match the channels you run your ads on.

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Making the Most of Regional Pricing Meetings

Distribution Pricing Journal

Our recent article, “ Can Distribution Pricing Managers Work Remotely? ,” was clearly a hit. So far it has been the most viewed article of the last four weeks. At the risk of alienating some of our sales managers in our audience – bear with us – pricing managers don’t always trust direct feedback from individual reps.

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How Great CEOs Lead Sales

Alice Heiman

They are omnichannel buyers, which Jennifer Stanley and her teammates explain so well in this article, The New B2B Growth Equation. . The salespeople become only one channel to the buyer, not THE channel. . The third is thought leadership; I spend a lot of time on podcasts, traveling to field events, speaking on panels.

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The Difference Between Lead & Prospect in Sales

Apptivo

Take the following scenario to demonstrate this process: Suppose a travel company receives a lead, Florida who works as a sales manager at a manufacturing company. Relevant content Engage the readers by offering personalized content such as industry-specific articles, intriguing case studies, and useful resources.

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5 Ways to Improve Sales Efficiency

Hubspot Sales

If your team has a clearly defined sales process, you'll know what you're reps are getting into and how well they're doing — and you won't unexpectedly waste resources on reps who are figuring everything out as they go. Conduct active and effective sales coaching.

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Reinvent Sales Training or Risk Wholesaler Irrelevance

Allego

The asset management industry’s ongoing evolution is creating significant change for distribution leaders. The article described how asset managers now seek different skill sets when hiring, but didn’t discuss what firms are doing to help their existing wholesalers adapt. They also created an on-demand best practices library.