Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
Pointclear
OCTOBER 6, 2015
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. It's a marketing strategy dictated by the sales go-to-market model. Technology is also key to making ABM work and scale, but it’s also not hype or a distraction if marketers know why it’s being deployed.
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