Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. When Gainsight was founded, there was no incumbent competitor in the customer success space and only about 100 customer success professionals on LinkedIn.
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