B2B Advertising Done Right: What Makes a B2B Demand-Side Platform
Zoominfo
MARCH 4, 2024
Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.
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