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B2B Advertising Done Right: What Makes a B2B Demand-Side Platform

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Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.

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SEM Paid Search Leads in Advertisers Media Spend

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SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. of company revenue to 7.1%. The average B2C company only has 5.7% of its revenue dedicated to marketing.

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Marketers: Beware of These B2B Display Advertising Mistakes

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Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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Crafting Mobile Marketing Plans for Mid-Sized Companies’ Success

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The Vital Steps Involved in Crafting Mobile Marketing Plans for the Success of a Mid-Sized Company In recent years, a seismic shift towards mobile platforms has reshaped the way consumers transact, socialize, and consume information. Understanding consumer behavior is a key element in forming a targeted strategy.

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Using Facebook Groups for Mid-Sized Companies’ Marketing

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Exploring the Untapped Potential of Facebook Groups in Mid-Sized Companies Marketing In the rapidly evolving landscape of social media marketing, many mid-sized companies have yet to leverage the full potential of Facebook. Facebook groups also offer a wealth of consumer insights.

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A Guide to Building a Referral Network for Your SMB

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However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That’s precisely what referral networks help you achieve. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you.

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What Are the Best Social Media Strategies to Reach Mid-Sized Companies?

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Engaging Mid-Sized Companies Through Effective Social Media Strategies A key aspect of successful marketing strategies for mid-sized companies is understanding the target audience. On social media platforms reside over half the world’s population, which includes mid-sized companies. So, why is social media crucial?