4 Powerful Forces That Drive B2B Purchasing Behavior
Sales and Marketing Management
APRIL 24, 2017
Author: Andrea Hill, manager of innovation strategy, ReadyTalk It’s happened to all of us in sales and marketing. You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. Confused, you check out their site. Customers Don’t Care.
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