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Busting the myth! B2B social media marketing isn’t effective

Salesmate

If b2b businesses (I am in this category so I know it well…) continue to focus on creating content that their audience craves, just as b2c businesses do, and if they continue (the b2b businesses) to build relationships and create conversations, then there is really no reason they can’t be effective. Michelle Ebbin . Founder, JettProof.

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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

Enabling your customers to use eWallet functionality, commonly known as mobile wallet, is no longer optional. While mobile wallet payments only accounted for $75 billion in 2016, they are projected to reach $500 billion by 2020. eCommerce subscription services gain traction. Actionable content is driving business.

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The 25 Sales Leaders You Should Get to Know in 2020

Crunchbase

Subsequently Abel was the lead investor, chairman and CEO of SteelBrick for which he raised $78 million while rapidly scaling the business, leading to its acquisition by Salesforce in 2016 for over $360 million. Kustomer is an omnichannel SaaS platform specializing in customer service. VP of Growth at Kustomer. If its $173.5

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How to Build Relationships With Mobile-First Customers

SugarCRM

Editor’s note: the following is a guest blog post in collaboration with Tracy Blanchard, an experienced freelance writer and business blogger, who focuses on providing advice for small businesses, customer service teams, and sales departments. Why should businesses be marketing to mobile-first customers? Chat Conversations.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

Adopt a ‘Customer-Centric’ Business Strategy. According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. As a corollary of this statement, it is evident that much needs to be done by B2B organisations to become customer-centric. Let us tell you how. Not at all. .

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The 54 Sales Leaders You Should Get to Know in 2020

Crunchbase

She is actively involved in advocacy and conversations about how to combat gender inequality in sales and hire more women , and is currently a mentee at #GirlsClub – we’re certain this is just the beginning for Brooke. Why Nancy should be on your radar: Ready to have conversations that sell? VP of Customer Success at Platterz.

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9 Sales Trends to Watch for in 2018

Circleback

A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. Conversation intelligence platforms like Gong and ExecVision can help enhance team efficiency when used wisely. In addition, content is becoming a popular way to reach customers.

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