PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta
Sales Hacker
AUGUST 4, 2020
Our whole model is built on fighting for PR’s value along the same lines of any other component of the marketing stack, whether it’s paid media or social or advertising. I mean, we ran our business as a services business for 10 years, obviously with an eye toward the P&L as you should, in some cases.
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