Case Study: How a Company Hurt its Business with a Change in the Comp Plan
SBI Growth
JULY 18, 2013
This is a story of how a bad comp plan can ruin a sales force. In 2011, P&O Cruise lines cut is commission rate from 12% to 5%. The CEO was upset with the rampant discounting used by his sales team. The sales force revolted and sales plummeted. Sales people have a voice.
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