The ultimate sales guide to setting and discussing pricing
OnePageCRM
MARCH 8, 2017
Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. Good capitalists don’t like consumer surplus; we need to unlock the untapped revenue. As a consumer, it’ll give you a new lens to help you navigate complex buying decisions. Why is Enterprise Software so Expensive?
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