Sales and Marketing Management

JUNE 22, 2020

Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. Click on any of the articles below to read more from our special report. A pivot to remote selling. Pricing challenges posed by a pandemic.

Trends 156

Trends B2B Decision Maker Transportation 156

The Sales Hunter

FEBRUARY 27, 2012

Sales Articles. Sorry, social media is just one tool. Have in place some sort of a low-touch contact or marketing program that allows you to remain in contact with these cold-leads from time to time. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008.

Motivation 275

Motivation Prospecting Hiring Ideal Customer Profile 275

The Pipeline

APRIL 27, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. No matter how difficult your market or month is, there’s always something to celebrate. Matt is President of Heinz Marketing Inc. Sales Tool.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Sales Hunter

JANUARY 12, 2012

Sales Articles. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s time we kill the term “social media” and replace it with “business marketing.” What do I expect to accomplish with a business marketing strategy?

Social Media 157

Social Media Media Motivation Prospecting 157

The Pipeline

MARCH 18, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Stored in Attitude , EDGE Selling , Guest Post , Proactivity , Sales Strategy , Sales Tool , execution. August 2009. April 2009. March 2009. February 2009.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

The Pipeline

MARCH 30, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Sales Tool. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009. March 2009. February 2009. January 2009. Guest Post.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

The Pipeline

MAY 27, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Identify Your Market – Find a market that interests and excites you; a market you’re comfortable with and knowledgeable about.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Sales Hunter

DECEMBER 15, 2011

Sales Articles. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s time we kill the term “social media” and replace it with “business marketing.” What do I expect to accomplish with a business marketing strategy?

Social Media 152

Social Media Media Motivation Hiring 152

The Sales Hunter

DECEMBER 19, 2011

Sales Articles. A far more effective response is to create a sales and marketing system that provides an interconnected, measurable set of processes and tools that ultimately result in increased sales. Sales and marketing can be treated in exactly the same way. December 2008. November 2008. October 2008.

Small Business 166

Small Business Small Business Hiring Ideal Customer Profile 166

The Pipeline

JUNE 3, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Too many sellers make it hard on themselves by trying excessively hard to put on their marketing caps, rather than simply writing to the prospect as a person.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. It has become table stakes for job security.

ROI 68

ROI Industry Chemicals SAP 68

Steven Rosen

MAY 4, 2017

Sales and marketing automation tools $20 billion. We see this in times of recession when companies scale back on training, sales automation tools, and support materials. For this to happen, the sales manager needs to have the tools that will enable them to practice and implement these skills. Can you relate?

Sales Management 276

Sales Management Hiring ROI Coaching 276

The Pipeline

JULY 19, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Sales Tool. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009. March 2009. February 2009. January 2009. Guest Post.

Pipeline 267

Pipeline Demand Generation Agencies SCM Lead Rank 267

The Pipeline

OCTOBER 17, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Great article Tibor. Sales Tool. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009. March 2009. Gap Selling.

Pipeline 220

Pipeline Hiring Exercises Twitter 220

The Pipeline

MARCH 2, 2012

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Good article and good food for thought. Sales Tool. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The Pipeline

APRIL 29, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Sales Tool. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009. March 2009. February 2009. January 2009. Guest Post.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

The Pipeline

SEPTEMBER 16, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Thanks to you and Dr. Baum, Tibor, for posting such a valuable article–much obliged. Sales Tool. When Sales Met Marketing. August 2009.

Pipeline 298

Pipeline Twitter Groups Cold Calling 298

The Pipeline

JULY 4, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Great article – simple bit so many things mentioned should be revisited by companies. Sales Tool. When Sales Met Marketing. April 2009.

Cold Calling 256

Cold Calling Pipeline Hiring Twitter 256

The Pipeline

NOVEMBER 28, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Sales Tool. August 2009. April 2009. March 2009. February 2009. January 2009. December 2007. The Pipeline Renbor Sales Solutions Inc.s Funnel management.

Buyer 219

Buyer Pipeline Twitter Hiring 219

The Sales Hunter

FEBRUARY 6, 2012

Sales Articles. Methodology: A system of strategies, principles, rules, guidelines, tools, learning approaches, language, and evaluation methods for selling. For more on implementing sales practices and not theories, read the full article by [.]. December 2008. November 2008. October 2008. September 2008.

Negotiation 158

Negotiation Ideal Customer Profile Journal Guidelines 158

Understanding the Sales Force

NOVEMBER 11, 2013

In addition to my Blog , this article appeared on at least 5 other Web Sites leading to many interesting comments and very strong opinions. The rise of inbound marketing - yes it''s happening, and yes it helps generate leads; but it''s not the be-all, end-all that inbound marketing folks make it out to be. 700,000 salespeople!

Inbound 215

Inbound Survey Lead Rank Lead Scoring 215

The Pipeline

AUGUST 12, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. link] An inspiring article that's a must-read. Sales Tool. When Sales Met Marketing. Community Marketing Blog. August 2009.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Understanding the Sales Force

NOVEMBER 27, 2013

That has to include 2008-2010 when the economy was really in the tank. My Blog has been nominated for best Sales & Marketing Blog. One of my articles has been nominated for Best Sales & Marketing Article. If you like my articles, please vote for that here. If you''ve been inspired vote here.

Travel 251

Travel Decision Maker Insurance Insurance 251

The Pipeline

APRIL 1, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. RT @bobburg: Excellent article by @mike_weinberg regarding working effectively with voicemail. Sales Tool. When Sales Met Marketing.

Pipeline 223

Pipeline Twitter Call-back Cold Calling 223

Zoominfo

FEBRUARY 28, 2018

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The right tools can help you collect, analyze, and apply your data—effectively transforming your B2B selling process.

B2B 225

B2B Social Media CRM Social Selling 225

The Pipeline

SEPTEMBER 19, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Your article started well but you got lost in HR policy with the C group. Sales Tool. When Sales Met Marketing. Community Marketing Blog.

ROI 243

ROI Pipeline Training Twitter 243

Hubspot Sales

MAY 6, 2024

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. Personal computers and smartphones are just two examples of new market disruptions.

Data 79

Data Scale Hubspot Social Media 79

SBI

NOVEMBER 13, 2019

26, 2019 /PRNewswire/ — QStream , makers of enterprise-grade microlearning software that reinforces training to improve workplace proficiency and performance, today announced the launch of Qcert, a first-of-its-kind corporate micro-certification tool. SAN FRANCISCO, Feb. Qcert delivers a unique, continuous, agile certification model.

SAP 52

SAP Webinar Metrics Enterprise Enterprise 52

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. Marketing professionals who help develop sales enablement content. As the longest-running sales tech conference around (since 2008), the annual Sales 3.0

Conference 104

Conference Sales Enablement Networking B2B 104

Sales Hacker

APRIL 22, 2020

When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Give the buyer the tools to negotiate their own discount through accelerated payments, longer commitments, or predictable deal signature. In 2008, we chose “aerospace” and won three massive customers. Optimize the message.

Apparel 98

Apparel Discount Negotiation Buyer 98

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Media 40

Media Marketing Advertising Advertising 40

Hyper-Connected Selling

JULY 16, 2015

This article was originally published on August 1st, 2008. went though ideas and tools that I use already and that I recommend to my clients. At the same time, she was able to challenge some of my preconceived notions and bring some fresh air to my own marketing. Get Clients Now! Get Clients Now! I like that C.J.

Energy 45

Energy Demographics Small Business Small Business 45

Pipeliner

OCTOBER 21, 2018

Pipeliner is a true sales enablement tool. How Pipeliner got there makes for an interesting story, and hopefully, anyone setting out to develop and market a software product can learn from Pipeliner’s own successful experience. How could I get this product to market?”. Chapter 4: Coming to America, and the Development Explosion.

Pipeline 45

Pipeline Industry CRM Oracle 45

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Hyper-Connected Selling

JUNE 18, 2015

This article was originally published on November 21st, 2008. Both John McCain and Barack Obama delivered carefully crafted messages full of rhetorical tools. I see a direct correlation between the tools that ancient Greeks and Romans used to influence each other and the sales and marketing of today.

Study 53

Study Comparison Consumer Influencer 53

Apptivo

MAY 31, 2022

This has led organizations to place customer relationship management at the heart of their marketing strategy. Today the market is flooded with software and platforms that will help you map the customer journey, manage your interactions with the customers, and turn them into loyal customers who stay with you and opt for repeat purchases.

Relationals 52

Relationals Customer Lead Rank Lead Scoring 52

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Sage 67

Sage Lead Rank Remedy Microsoft 67