SBI Growth

MARCH 18, 2024

For many firms, marketing is often relegated as a cost center, and marketing leaders often find themselves competing for a voice at the strategy table. Despite significant investments into MarTech, CMOs often struggle to demonstrate how they contribute to the company’s bottom line, unlike sales.

Revenue 177

Revenue Marketing Competition Strategy 177

SBI Growth

JUNE 16, 2020

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Revenue 270

Revenue Marketing Strategy Energy 270

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

Conversion 295

Conversion Marketing Revenue Customer 295

SBI Growth

APRIL 15, 2021

What is your plan for achieving your revenue target in 2021? With new logo acquisitions increasingly scarce across industries, market-leading companies have had to reimagine how to go beyond the install base to optimize revenue generation. SBI hosts multiple client advisory.

Revenue 227

Revenue Marketing Industry Leads 227

Understanding the Sales Force

MAY 10, 2023

Stock Market down. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Can companies add water to grow revenue when the economic conditions are evaporating? All the requirements have been met.

Revenue 344

Revenue Cancellation Forecasting Quota 344

SBI Growth

MAY 15, 2020

With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base. The need for agility in the execution of customer pursuit efforts has never been greater.

Revenue 380

Revenue Maximizer Marketing Industry 380

Zoominfo

APRIL 16, 2020

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. And in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place.

Revenue 264

Revenue Marketing How To Follow-up 264

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 326

Revenue Marketing Strategy Trends 326

Sales and Marketing Management

SEPTEMBER 21, 2021

The post Turning the Lights On Revenue-Generating Bottlenecks appeared first on Sales & Marketing Management. Citrix executive Barry Magee explains that incorporating D&B's Rev.Up ABX software program into their existing processes was not so much about giving people data, but rather transforming how they worked.

Revenue 367

Revenue Software Software Data 367

SBI Growth

APRIL 26, 2024

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek?

Campaigns 177

Campaigns Marketing Engineering Revenue 177

Sales and Marketing Management

MARCH 13, 2023

The post Is the Clash Between Your Sales and Finance Teams Killing Your Revenue Growth? appeared first on Sales & Marketing Management. Mending the fractured sales/finance relationship needs to be a priority at the top level. It needs to start from the top down.

Revenue 379

Revenue Sales Marketing 379

SBI Growth

APRIL 19, 2023

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

Leads 156

Leads Marketing Qualified Lead Revenue Marketing 156

Sales and Marketing Management

FEBRUARY 1, 2023

It’s vital to ensure that sales teams have the skills to thrive during a period of revenue resilience and the skills to bounce back when enterprise spending goes back to normal. The post Top Skills to Reinforce During a Period of Revenue Resilience appeared first on Sales & Marketing Management.

Revenue 289

Revenue Enterprise Enterprise Marketing 289

SBI Growth

JUNE 26, 2020

Here’s a channel marketing problem that every revenue-focused marketing leader should have a plan to solve: A sustainable (read: profitable) channel sales strategy must require each partner to sign up for and then meet a revenue target. This is because your.

Channels 207

Channels Revenue Marketing Strategy 207

SBI Growth

JANUARY 3, 2024

Understanding the right design and execution of Go-to-Market (GTM) levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources.

Engineering 177

Engineering Revenue How To Resources 177

Sales and Marketing Management

JANUARY 26, 2023

Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time.

Revenue 177

Revenue Resources Buyer Marketing 177

Sales and Marketing Management

FEBRUARY 2, 2023

In good economic times, it’s important to be aware of every revenue opportunity. The post Seizing Every Revenue Moment appeared first on Sales & Marketing Management. In uncertain times, it’s mission critical. Sales enablement helps reps reach out with the right message at the right time.

Revenue 156

Revenue Sales Enablement Opportunity Marketing 156

KLA Group

MAY 9, 2024

In today’s competitive market, mastering effective revenue generation strategies is vital for the growth and sustainability of B2B companies. Whether your goal is to boost your sales figures or keep pace in

Revenue 88

Revenue B2B Competition Strategy 88

SBI Growth

SEPTEMBER 6, 2017

Without revenue attribution, you are exposed—unable to allocate time, money, and resources to the marketing efforts that produce top-line results. If you can’t quantify the collective impact of marketing touch-points, you. The buyer’s journey does not follow a linear course.

Revenue 299

Revenue Marketing Course Resources 299

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

Conversion 156

Conversion Marketing Revenue Customer 156

SBI Growth

AUGUST 15, 2018

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

Revenue 191

Revenue Marketo Marketing B2C 191

Sales and Marketing Management

JUNE 26, 2023

The post Going Beyond Revenue appeared first on Sales & Marketing Management. Incentive travel drives a number of important business goals, and it's not just for sales boosts anymore.

Revenue 120

Revenue Incentives Incentive Travel 120

Predictable Revenue

FEBRUARY 23, 2022

Christina del Villar joins the Predictable Revenue podcast to discuss how a go-to-market strategy can help you boost outbound sales and hit your revenue target. The post Go-To-Market Strategies to Reach Revenue Targets appeared first on Predictable Revenue.

Revenue 121

Revenue Strategy Marketing Outbound 121

The Center for Sales Strategy

MAY 21, 2024

When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly. As a sales manager, you know the frustration of watching your pipeline slow down to a trickle.

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79

Sales and Marketing Management

JUNE 14, 2023

Countless invisible weak points may exist within your sales process that must be fixed or you will continue to lose revenue. The post Revenue Leakage: The Invisible Enemy Polluting Your Pipeline appeared first on Sales & Marketing Management.

Pipeline 156

Pipeline Revenue Sales Process Marketing 156

SBI Growth

DECEMBER 14, 2017

Joining us for today’s show is Milan Malivuk, the Director of Growth and Acquisition Marketing at Intellitix. We are going to take a deep dive into one of the hottest topics in B2B Marketing: Revenue Attribution. . Simply put, Revenue Attribution.

Revenue 168

Revenue Marketing B2B How To 168

Sales and Marketing Management

JANUARY 4, 2024

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message. The post How to Make Marketing Decisions that Drive Results appeared first on Sales & Marketing Management.

Marketing 177

Marketing How To Revenue Data 177

SBI Growth

JANUARY 18, 2021

Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever. SBI’s quarterly pulse survey shows that companies are more dependent on their existing customers to.

Survey 257

Survey Revenue Marketing Customer 257

SBI Growth

MARCH 21, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. Achieving interlock between sales, marketing, and product on a digital strategy. Minute 17:22 [link].

Revenue 248

Revenue Segment Marketing Strategy 248

SBI Growth

JUNE 10, 2017

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings. Revenue attribution models give executives a clear line of sight from the corporate strategy through customer.

Revenue 196

Revenue Marketing Strategy Customer 196