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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. Sales incentives can be like square pegs. Incentive compensation is intended to reward specific behaviors of the sales force. Here are some real-life examples of poorly designed incentives. Product Launch Incentive.

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5 Spring Cleaning Tasks for Your Business

Pipeliner

From updating your types of business insurance policies to physically cleaning your property, spring cleaning can encompass every aspect of your company and how it’s run. #1 1 – Update Your Insurance Policies Spring is a great time to reevaluate your insurance policy.

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How to Get Email Lists for Marketing

eGrabber

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! A lead magnet is an incentive that you offer in exchange for someone’s email address. Send valuable content.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It requires the insights and direct input from multiple departments, but perhaps most significantly, from sales and marketing. Explore the existing reference processes and databases.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Without e-commerce, B2B marketers miss opportunities to sell outside their geographical area, expand into new markets and appeal to the increasing number of engineers, purchasing agents and others who want to buy without human interaction.

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Agreeing To Disagree May Work at the Thanksgiving Table, But Not in Business

Sales and Marketing Management

Most families are likely to adopt an “agree to disagree” policy in an effort to keep discord off the festive table. Unfortunately, “agree to disagree” also is a common tack inside many companies when departments like sales and marketing can’t see eye to eye over one of the many things they really need to tackle together.

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8 Things to Review Before Accepting a Sales Commission Plan

Sales Hacker

Ramp policy. You’re usually given guaranteed draws so that you get paid the incentive. Draws: Some companies offer straight up 100% incentive payout during the first three months while others do a staggered payout like 80% on the first month, 60% on the second and 40% on the third. What is their policy on draws?